Simply. Skis made in Switzerland that bring people together around a passion and refresh the industry.
Local and sustainable production
the only freeski brand that is truly Swiss Made*. Simply swims against the current of the industry by producing skis solely on demand. This flexibility helps avoid overproduction and overstocking, which are major contributors to CO2 emissions in the industry. “The energy used at the First Track Lab is 100% renewable, and 95% of the materials are sourced from Europe,” says Yoann Chapel, co-founder of the First Track Lab.
For its first series, Simply. introduces a ski with a truly unique design: the Recreation. Featuring a fishtail-shaped rear tip, these asymmetrical creations are sure to surprise. “Few skis on the current market allowed me to express my vision as the Recreation does. I wanted a ski designed for pure enjoyment, no matter the conditions. Developing it, prototype after prototype, until achieving the perfect shape was incredibly exciting!” shares Laurent, the brand’s founder. Curious skiers have already taken advantage of Simply.’s ski tests held at various resorts in Valais. “Trying them on often says more than a thousand explanations,” he adds.
Bringing people together and sharing around a common passion
Alongside his various films, Laurent has been dedicated for years to sharing the positive aspects of his passion for skiing. “I’ve organized coaching days for young people, given talks in schools about avalanche safety and project management, and worked with the Summit Foundation for waste-free mountains,” he explains.
Beyond the design of the skis and the way they are produced, Laurent wants Simply. to be more than just another product on the market. In the future, the enthusiast aims to bring the ski community together around what inspires him. On the agenda are freeski discovery days, ski tests, festive, artistic, and cultural events, as well as eco-focused activities. “The goal is to share the joy of skiing and create something meaningful from it! We invite passionate individuals to join the Simply. Recreation Club for free—a club where we keep members informed about our upcoming events and gatherings,” says Laurent De Martin excitedly.
